After a few years, the no-makeup makeup look trend has become less of a trend and more of a go-to makeup look for busy days, beach days, and zero-effort days. The natural, minimalist aesthetic can look and feel as though you’re not wearing any makeup at all. Achieving this effortless-chic look doesn’t demand the skills that a smoky eye might, but the best no-makeup makeup looks take practice – namely to find your perfect products, shades, and the right product placements to enhance your natural facial features. To do this, we asked Jasmine Ferreira, Lancôme’s National Makeup Director how you can achieve an easy, no-makeup makeup look, relevant application techniques, and everything you need to create the look with Lancôme.
What Is the Meaning of No-Makeup Makeup?
First introduced in the late 2000s by beauty YouTubers like Lisa Eldridge, who also happens to be our Global Creative Director of Lancôme Makeup, the no-makeup makeup look was on the rise with celebrities embracing the trend and wearing minimal makeup looks on the red carpet. By the 2010s, glam makeup looks, and heavy-handed makeup techniques dominated our social feeds – now referred to as “2016 makeup.” But for every extreme, a counter-response is sure to follow, and it was the perfect time for the no-makeup makeup trend to take hold of the algorithm. Contrary to 2016 makeup, no makeup makeup looks are relatively easy to achieve with a few helpful techniques, use minimal makeup, and focus on highlighting your natural features. For an effortless, natural beauty look, you’ll need a few things ready.
What Do I Need for a No Makeup Makeup Look?
You'd typically use as minimal makeup products as you’d like, focusing on gorgeous skin, clean & lifted lashes, natural brows and lips, and a radiant, perfected complexion. Of course, you can add your own style to a no-makeup makeup look, like an unexpected pop of color, to make it feel uniquely yours.
No-makeup makeup wears beautifully in warm weather and is the perfect go-to look when mornings are super busy or when you want to keep your look simple yet radiant. It's all about achieving that effortlessly fresh, natural look, subtly enhancing your features to highlight your natural beauty. Create this effortless, understated makeup that says "I woke up like this” in just a few steps.
Paso 1: Create a Natural Skin Finish with Foundation + Skincare
No-makeup makeup starts with fresh, glowy skin. To achieve, mix Teint Idole Ultra Wear Care & Glow Serum Foundation with your choice of moisturizer and serum. Consider your skin type and skin concerns when selecting moisturizer and serum – not sure why you need both? Learn about the differences between moisturizers and serums. If you have dry skin, opt for a rich moisturizer versus something lighter if you are oily. For mature skin, consider a serum infused with anti-aging benefits – you get the idea. After mixing your skincare with serum foundation, start at the center of the face and blend out with fingers for light, dewy coverage and a skin-like finish.
Base con suero Teint Idole Ultra Wear Care & Glow
Cobertura media y acabado brillante natural
Rénergie H.P.N. 300‑Peptide Cream
Reduce la flacidez y las arrugas
Paso 2: Perfect & Highlight the Complexion with Concealer
Grab your favorite hydrating concealer to perfect areas of discoloration or redness and blemishes, and to brighten the under-eye area. Blend with a fluffy brush for a natural result and use a flat brush for precision and fuller coverage. “A flat brush helps to create maximum coverage where you need the most coverage. Whether it is a foundation flat brush or a concealer flat brush.” says Jasmine Ferreira, Lancôme’s National Makeup Director. In terms of application technique, she says, “A foundation flat brush on its side also helps to create precise contour cuts for a sculpted complexion. And a flat concealer brush on its side helps to create a lifted, snatched look on outer-eye corners.”
Corrector con suero Teint Idole Ultra Wear Care & Glow
Cobertura media y acabado brillante natural
Paso 3: Create Fluffy, Natural Brows
For a natural, fluffy brow, brush on Cils Booster XL primer to help volumize and laminate brows into place for a fuller look. Next, take your choice of a brow pencil or powder and add hair-like strokes to fluff and perfect your brow shape.
Imprimador de máscara y fortalecedor de pestañas Cils Booster XL
Imprimación y acondicionamiento
Lápiz para definir cejas
Ultrapreciso y a prueba de agua
Paso 4: Build Clean Volume with a Lash Lift Mascara
Take Lash Idôle Lash Lift Mascara and apply, first using the inside curve of the mascara wand and a zig-zag motion to build lash volume, then using the outside curve to lengthen lashes. Changing up your grip, now hold the wand vertically and apply mascara onto individual lashes for a clean, lifted look. “Use the tip of the mascara wand and apply to top and bottom outer-corner lashes for a femme, wispy gaze.” says Jasmine Ferreira – it’s the cutest lash hack!
Máscara de pestañas Lash Idôle
Pestañas realzadas y con volumen
Paso 5: Add Color to Your Complexion with Lipstick as Blush
Using minimal makeup is what the no-makeup makeup look is all about, so for that beautiful flush of color, your lipstick is going to take the place of traditional powder or liquid blush. Take your lip color and apply it directly onto the cheeks for ease, or warm it on the back of your hand first before applying. Blend with a brush or your fingers, whichever you prefer. Consider lip colors from our L'Absolu Rouge Intimatte Blushing Nudes collection, which includes 8 nude, brown, and pinky-nude matte shades that are universally flattering – meaning they complement all skin tones – and were designed to use on both lips and face. Add your lipstick as blush color to the tip and bridge of your nose for added warmth.
LÁPIZ LABIAL MATE SUAVE L'ABSOLU ROUGE INTIMATTE
Acabado mate suave y comodidad por hasta 12 horas
Paso 6: Finish Your Look with a Natural Lip
Take the same neutral-tone lipstick shade you used as blush and apply that to the lips. You can use a different lip color on the lips if you’d like – there are no wrong answers here – although you may like the harmonious effect of using the same shade. Layer on Juicy Tubes Lip Gloss for sheer color and a high-gloss effect, or Lip Idôle Butterglow Hydrating Lip Balm for lasting hydration and instant color & shine.
LÁPIZ LABIAL MATE SUAVE L'ABSOLU ROUGE INTIMATTE
Acabado mate suave y comodidad por hasta 12 horas
Bálsamo labial hidratante Lip Idôle Squalane - 12 Butterglow™
Brillo instantáneo e hidratación duradera
Brillo labial Juicy Tubes
Ultrabrillante e hidratante
Paso 7: Keep Makeup Fresh All Day with Setting Spray
Lock in your no-makeup makeup look with a hydrating setting spray to keep makeup in place and looking fresh all day. You can reapply certain setting sprays, like our Fit It Forget It Makeup Setting Spray, to rehydrate makeup throughout the day as needed.
Fijador de maquillaje en aerosol Fix It Forget It
Hidrata y extiende el maquillaje por 24 h
The Full No Makeup Makeup Look with Lancôme
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